With help from her care coordinator, UnitedHealthcare member Heather can get the care she needs and live more independently.
With support from Health Plan of Nevada Medicaid, The After Market helps improve access to nutritious food, while preserving dignity, for those in need.
The video opens with a shot of the exterior of a building with a sign that reads "The After Market." The sun is shining brightly in a clear blue sky. A blue banner appears with white text on the bottom of the screen. Soft music plays throughout.
ON SCREEN TEXT: Las Vegas, NV
The video cuts to the inside of a warehouse-like setting, where a person wearing purple gloves and a blue apron is seen stocking shelves with cans of mini beef ravioli. Another person's hand reaches for a package of pastries on a shelf with a sign that reads "1 per customer Whole Rack The After Market." In a larger grocery store area, a woman in a yellow shirt stocks shelves with bags of pretzels, with a sign that reads "LIMIT 2 per customer The After Market."
Tobias: This area doesn't have access to good, healthy food. So, this place is like an oasis in a food desert.
A man with salt-and-pepper hair and a goatee is interviewed. White text appears over a blue banner.
ON SCREEN TEXT: Tobias Byrum
The After Market customer
Tobias: This area doesn't have access to good, healthy food. So, this place is like an oasis in a food desert.
The video cuts to the back of a delivery truck opening, revealing a forklift. A man uses a pallet jack to move a large, shrink-wrapped pallet of goods across a parking lot and into the store.
Pastor McCoy: The After Market is a hybrid grocery store. 80% retail, the other 20% is a free food pantry.
White text appears over a blue banner.
ON SCREEN TEXT: Pastor DeWayne McCoy
Founder/CEO, The After Market
Pastor McCoy: When our clients shop on the retail side, they're actually paying it forward for a service that they may need or may not need, but they're helping their neighbors as well as themselves.
The video cuts to Pastor McCoy, wearing a black t-shirt with "The After Market" logo, is interviewed inside the store. White text appears over a blue banner.
Pastor McCoy: Prior to us opening up in this location, the nearest grocery store was 5.6 miles away. Most of our clients that come in, they used to talk about catching the bus for two hours to get milk and by the time they get back, the milk is already bad because of the Las Vegas heat. So after things have gotten tight, after the rent's been paid, after the car note has been paid, and you can't make ends meet, you can come to The After Market after all of that and still get what you need to feed you and your family.
The video cuts to a blue screen with white text.
ON SCREEN TEXT: Health Plan of Nevada Medicaid has donated $25,000 to support The After Market.
Pastor McCoy: The After Market is a hybrid grocery store. 80% retail, the other 20% is a free food pantry. When our clients shop on the retail side, they're actually paying it forward for a service that they may need or may not need, but they're helping their neighbors as well as themselves. Prior to us opening up in this location, the nearest grocery store was 5.6 miles away. Most of our clients that come in, they used to talk about catching the bus for two hours to get milk and by the time they get back, the milk is already bad because of the Las Vegas heat. So after things have gotten tight, after the rent's been paid, after the car note has been paid, and you can't make ends meet, you can come to The After Market after all of that and still get what you need to feed you and your family.
The video shows various shots of the store's interior, including aisles stocked with snacks and sodas. A customer pushes a shopping cart, and a person is seen at the checkout counter.
ON SCREEN TEXT: Joe Fu
Health Plan of Nevada Medicaid, CEO
Joe Fu: The After Market is one of the only options for families around this area for access to fresh, nutritious food. It's really important that we sustain that. The tie is really integral between health conditions and social conditions. As a result, it's basically why we invest in programs like these, is to help people not just improve the conditions where they live in, but also their health status as well.
The video shows Pastor DeWayne McCoy and Joe Fu talking with another man inside the store. A close-up shows Pastor McCoy's t-shirt, which features a cartoon grocery bag filled with food. The camera pans across an aisle filled with salad dressings and other condiments.
Pastor McCoy: Having a partner like UnitedHealthcare is vital. It's vital not only for the sustainability of what we're doing, but for the sustainability of the community because the last thing we want to be in a community that feels abandoned is inconsistent, and because of UnitedHealthcare's consistency, we've been able to remain consistent.
A customer is at the checkout counter, and the cashier hands him a reusable shopping bag. He is then interviewed again.
Tobias: Just because you're low-income doesn't mean you're a low-quality person, and I've never been treated like a low-quality person in here.
Pastor McCoy is interviewed again. The camera shows various shots of the store's interior and customers, including a close-up of a sign on a shelf that reads "CHOOSE SOMETIMES."
Pastor McCoy: We're all a paycheck away from being in that situation. Some people live paycheck to paycheck, and other people live plate to plate, and one wrong decision, we could flip the script on either one of us.
Tobias: It makes living in this neighborhood so much easier, so much more convenient for everybody.
The video shows more shots of the store's interior, including Pastor McCoy speaking with a customer.
Pastor McCoy: But our purpose is to treat people with dignity and to touch them in a way to where they feel like they can touch somebody else. This is how somebody helped me, and this is how I can help somebody else.
The video ends with the blue UHC logo on a white screen. Blue text appears on a white background. The music fades.
TEXT ON SCREEN: UHC
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